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Like plenty of other bands in the internet era, the Pains of Being Pure at Heart seem poised to attract an audience that will far outstrip that of their easily identifiable precedents-- in their case, groups like Rocketship or Shop Assistants, each obscure these days even by Approved Indie Influence standards. A few other twee/noise-pop revivalists arguably pulled off that same trick last year, but Pains of Being Pure at Heart are likely to appeal to listeners beyond online name-droppers and Brooklyn scenesters.
That these second-wavers are getting first-rate attention shouldn't be a worry unless you're into dick-measuring contests about the late-1980s (but I was there) or still holding a grudge against Vivian Girls and Crystal Stilts. Despite being such a streamlined listen, The Pains of Being Pure at Heart acts as something of an indie Rorschach: Once our staff got a hold of the fuzzy, major-chord fizz of 'Come Saturday' or 'Stay Alive', it raised comparisons to everything from Sleepyhead to Black Tambourine to even Peter Bjorn and John (at their most shoegazy) and Ride (at their most heavy-lidded). In other words, you'll dig this record as long as you're a fan of trebly, melancholy pop music.
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